Professional Summary
Experienced Lead Product Designer with a proven ability to drive business impact through customer-focused solutions. Skilled at delivering scalable, high-quality products while fostering cross-functional collaboration and aligning teams to achieve growth. Expertise spans graphic, software, and hardware design, crafting seamless solutions for applications and IoT devices. Committed to balancing technical innovation with user-centric principles to create engaging and impactful designs.
Core Strengths
Mastery in UI/UX design, delivering intuitive and high-quality solutions tailored to user needs.
Expertise in prototyping, usability testing, and defining impactful product roadmaps.
Strong collaborator, adept at driving success through seamless teamwork with PMs, engineers, and content specialists.
Empathetic approach to design, leveraging research-driven insights to align user needs with operational objectives.
Education
RMIT University, Melbourne, Australia
Master of Creative Media (Animation & Interactive Media) | Feb 2008 – Jul 2009
National Yunlin University of Science & Technology, Taiwan
Bachelor of Visual Communication Design | Sep 2004 – Jul 2006
Work Experience
Lead Product Designer
Grab, Singapore
Sep 2021 – Present
Grab Locker: Scaled food lockers across SEA, improving delivery efficiency with reduced wait times and seamless pickups.
Cloud Printer: Designed and finalized the Grab Cloud Printer, refining IoT workflows and aligning with 2025 goals.
IoT Tools: Developed centralized dashboards for IoT tracking, boosting operational efficiency by 30% and enabling better planning.
DAX Tablet: Enhanced driver performance through usability testing, optimizing landscape mode, and enabling hands-free navigation.
GeoForms Tool: Created a no-code portal for localized data collection, empowering non-technical users to design and deploy forms.
Map Your City: Designed a crowdsourcing tool, collecting 33M POIs to improve mapping and enable driver earnings.
GrabMaps Vision Video: Produced a multilingual video showcasing hyperlocal mapping, driving collaboration with stakeholders and clients.
Sr. Product Designer
Grab, Singapore
Jun 2017 – Aug 2021
New Message Center: Designed a centralized information hub in the Grab SuperApp, doubling message open rates and enhancing social engagement.
Conversation UI Kits: Created customizable components, replacing third-party chat solutions, reducing costs, and introducing monetization opportunities.
GrabRewards: Revamped the GrabRewards Catalogue, improving user experience and strategically promoting offers with marketing collaboration.
Sr. UI Designer
Qihoo 360, Taiwan
Sep 2016 – May 2017
Developed UI guidelines for Android and iOS apps, designed the Magic Keyboard, and led theme design for 360 Total Security software.
Sr. Designer
Acadine Technologies, Taiwan
Sep 2015 – May 2016
Standardized UI guidelines for h5OS and led the design of wallpapers, native apps, and watch interfaces.
Sr. UX Designer
Gogolook (Whoscall), Taiwan
May 2015 – Sep 2015
Designed pivotal UI features for the Whoscall Android app.
Sr. GUI Designer
ASUS (Asus Design Center), Taiwan
Jun 2012 – Apr 2015
Designed interfaces for ZenWatch and ASUS native apps, evolving ZenUI from v1.0 to v1.5.
Project & GUI Designer
Acer (RD Center, PC BU), Taiwan
Sep 2009 – May 2012
Directed product designs for labels, carton graphics, and laptop patterns while managing the Acer Ring lifecycle.